From "Influence of the Jews on the Economic Development of Palestine"

Influence of the Jews on the Economic Development of Palestine

This is an excerpt from a section titled the Influence of the Jews on the Economic Development of Palestine in S. Tolkowsky's essay “The Jews and the Economic Development of Palestine.”  The language in this Zionist essay is similar to the language in Bloom's mind, while at the butcher shop, as he reads the advertisement for the Model farm at Kinnerth in Palestine.  It is possible that Joyce had Tolkowsky's essay in mind while writing this scene.  While Bloom agrees that there is "Still an idea behind it," to the settlement of Palestine, he is skeptical of the persuasive language used to advertise the farm to him.  The ad Leopold Bloom sees is more a parody of Tolkowsky's essay, directly selling the land, rather than subtly suggesting that the agriculture in Palestine has been improved by Jewish settlement, and as a result, more people should emigrate to Palestine.

From "Influence of the Jews on the Economic Development of Palestine"